Yvette's Collection
Yvette's Collection is a social enterprise based in Davao City that employs women from local rehabilitation programs with hopes to uplift them and provide income to help their families. The business attributes its beginnings from the owner's love for craft and people. The brand prides itself in creating quality and creative designs that are handmade from materials such as straw twines, nito, and other locally sourced materials from other minorities. However, the brand lacks consistent and distinct visual identity that highlights their brand story.
2021
BRANDING, ADVERTISING
TAGS
ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, PHOTOGRAPHY
Project Background
Yvette's Bags and Beads Collection has remained competitive in the market, but it lacks growth due to lower engagement compared to competitors. The absence of active social media presence, an accessible website, and proper communication materials contribute to these issues, which can negatively affect the brand's image and perceived quality. The study's goal is to enhance Yvette's Bags and Beads Collection's image and perceived quality by redesigning its Corporate Identity.
This study was conducted during a pandemic, which resulted in significant resource limitations.
Photo grabbed from MANILA FAME, Rappler, and Designer's Holiday Bazaar.
Ribbon Icons that are exclusively for the brand. These icons are perfect for sprucing up their website, publications, and social media accounts. It's amazing how a small detail like this can make such a big impact.
Icons
Yvette's Bags and Beads Collection was established in 2007, but their official logo was not introduced until 2012 and has remained the same since. The logo consists of a stylized word mark enclosed in an ellipse. The font used for the main logo and brand name is in Curlz Pro Regular, while the brand identifier is in Verdana Pro. The primary colors of the brand are black and red.
Existing Identity
The brand patterns are derived from the unique geometric diamond pattern found in Davao textiles and the intricate patterns used by local ethnic groups.
Patterns
Hannah Angela Go, © 2023
Learn more about this project here
The Proposed logo is a customized logotype to reflect the brand’s craftmanship and uniqueness. It is inspired from ligature styled fonts
and serif typefaces. The primary color of the font is a bolder, warmer but muted toned red.
Proposed Identity
