Casa Sofrea
Home to Build And Design.
Casa Sofrea provides you with a wide range of choices— furniture in different forms and materials but made with the same reliable craftsmanship. Here they recognize the individuality of each space, which calls for custom-made pieces that highlight them best. Here they offer you with best suggestions and abundant choices for you to truly have the space you can call your own.
2022-2023
ProMOTION DESIGN, PHOTO MANIPULATION, MURAL PAINTING
TAGS
ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, ACRYLIC PAINTING
Project Background
The client opened a showroom under their sub-brand, Casa Sofrea. They wanted to emphasize in their communication and promotional materials, their capability to customize and provide design options to their customers. Under this project, I was tasked to create various outputs which required different skills.
The client provided their logo to be used in their materials. Upon receiving the logo and after careful evaluation, I concluded that it wouldn't align with the brand's intended image and target market, and would not work well in various media applications. I proposed a revision of the logo that would evoke sophistication, simplicity, and professionalism without making any major alterations to it.
Logo
The client wanted to have label tags for their sofas that would indicate the product name, price, and as well as their significant features. I proposed several designs with their identity in mind. For the final design, The client chose a design inspired by the elements and style of their parent brand, Sofrea Furnishings (Option 4).
Label Tags
The client requested that the flyer showcase their sofas— emphasizing their high-quality materials, wide selection, and customization capabilities. Before creating the flyer, we captured photographs of the products and I edited them to improve their quality. After setting up the product photos, I presented several design options for the client, including bold colors to attract attention and minimal designs for ease of viewing. The client requested a one-page flyer, which posed a challenge in fitting all the products and information.
Flyer Design
The client requested a word art to be painted on their wall, showcasing their brand's focus on customization. They presented an initial design, which I revised until it met their approval. After the client made their design choice, I got straight to work bringing it to life on the wall. This was quite a challenge as this was my first time to paint on this scale.
Store Mural
Logo Variants
Hannah Angela Go, © 2023
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